Embracing Japanese Pop Culture
Has the Revolution finally taken hold?
Recently MSNBC’s website, specifically the Business section, published an article in regards to Japanese pop culture in the United States. For those interested, the article can be found here.
This article hints at something that most anime fans already know; Japanese culture is slowly inching its way into American culture. Of course there is Adult Swim and the occasional Japanese show on the big cartoon blocks, but this article cites something bigger. Hollywood has cast its eyes on anime.
Perhaps the first salvo in the Hollywood onslaught was launched this weekend. While Speed Racer may not be a box office number breaker, it certainly has helped create a ‘highway’ for other anime inspired films. Next year a Dragonball movie will be released. A live-action version of Nickelodeon’s Avatar is in production. Spielberg has his eyes set on a 3-D Ghost in the Shell feature. Of course there are robots too, who can forget Transformers? Transformers II shall be out in the next few years to boot, not to mention the rumors of Robotech and Voltron films. DiCaprio even wants to look into a live action version of Akira.
Speaking of Akira, it was referenced in Kanye West’s music video for his song “Stronger.” Gwent Stefani has launched a Japanese inspired clothing line. Items from Bleach and Naruto are appearing in major stores; and how could anyone miss all the Pokemon that are still around.
Analyzing trend lines will yield only one result, Japanese “stuff” is becoming more popular. The question is how will these changes affect anime lovers everywhere? Could the sudden surge of popularity isolate those who have deemed themselves as an otaku? Or will there be a positive effect where everyone sings along happily to the theme from Popotan.
One thing is for sure; as long as there is money to be made Japanese related products will be sold. Entrepreneurs and Companies alike will milk the product for all it is worth before giving up on it. Sometimes this is good, other times it winds up being bad. “What will be the outcome of this exposure to Japanese culture?” that is a question only the history books can decide.






